A question of feeling

Maranello, 21 August – It’s always hard to reconcile business with passion but if the right feelings are involved when it comes to Ferrari then the most unexpected things can happen. A fine example is the partnership between the Scuderia and Kaspersky Lab, as shown by the words chosen by the world’s biggest private company involved in the production and sales of endpoint security solutions to describe how its collaboration with the Prancing Horse came about.

“The people at Ferrari were very honourable and sincere,” said Eugene Kaspersky at a recent meeting with some important bloggers in the IT sector. “When we contacted them for the first time they told us that as we didn’t have any experience in the world of motor sport, we should begin gradually, starting with a small sponsorship package in the GT and Ferrari Challenge competitions so we could have a chance to measure the effectiveness step by step. ‘If you like,’ they told us, ‘we can then expand the partnership, otherwise we will try to keep any losses to a minimum.’ Four years have passed and the collaboration continues to grow: today the Kaspersky Lab logo has pride of place on the nose of the F138 and on the helmets of Fernando Alonso and Felipe Massa. Above all, we are proud that Ferrari has chosen our products to protect its own computers at the track and in its working premises. They did that because of the quality of our products and their flexibility when it comes to customisation, not just because we are the sponsor of their Formula 1 team.”

It’s thanks to the commitment of Kaspersky Lab that the Scuderia has taken part for the last three years with its cars – both from Formula 1 and the Ferrari Challenge – in Moscow City Racing, the exhibition that brings the best of motor sport to the streets of the centre of the Russian capital. It was at the last running of the event, which took place on July 21, that Kamui Kobayashi was the undisputed star of the show – perhaps even more than he would have wanted given that the Japanese driver ended up in the protective barriers due to the wet tarmac. Two days after that event, Kamui presented Eugene Kaspersky with the damaged nose of the F60, which now holds pride of place in the CEO’s Moscow office: an unusual memory of a day that confirmed the robust nature – the Kaspersky Lab logo wasn’t even touched by the crash – of the link with the Scuderia.

  • Published on: 08/21/2013
  • Categories: News