Domenicali: “One of the best known brands in the world”
Montmelo, 19 February – As from today, the Catalunya circuit is hosting the second pre-season test session on the Formula 1 calendar. Getting proceedings underway for Scuderia Ferrari was a pit lane photocall to launch a new sponsorship agreement, which begins today, with UPS, a leading company in the field of logistics. It’s a multi-year agreement and it covers more than a simple sponsorship of the Scuderia, as it also includes the gradual integration of its transport services, not just for the F1 team, but also for activities run by the Corse Clienti Department, such as its involvement in the FIA World Endurance Championship and the European series of the Ferrari Challenge Trofeo Pirelli. Helping with the unveiling of the new logo on the sides of the F138, along with the top management of UPS, was Fernando Alonso, who is driving the car for the first time this week. The arrival of several prestigious marques and the renewal of agreements with long term partners buck the present sponsorship trend in the current economic climate.
“We are very pleased to have UPS on board as a new partner, one of the best known and most successful brands in the world,” said Scuderia Team Principal, Stefano Domenicali. “Excellence, innovation and precision are a fundamental part of our job and I’m sure that working with UPS, who share these values, will allow us to experiment with new ways of working and increase all aspects of our team’s efficiency.”