Maranello, 7 March – Ferrari is the strongest brand in the world according to last month’s report from “Brand Finance”, worldwide leader in brand evaluation. This is a result not only thanks to the Formula One fans and the clients, who purchase the cars from the Prancing Horse, but also to children, who might see die-cast cars first of all in Ferrari Red: who didn’t at least have one Ferrari die-cast car in the collection….? And if children – and even adults – have the possibility to build the cars themselves with the world’s most famous little coloured bricks – from Lego – then it’s pure pleasure. It those cars, to be assembled are Ferraris, it’s even better.
As of this month Chinese children and adults – starting in the city of Tianjin – can satisfy their wish to build a special Ferrari collection – the Ferrari Model Lego Collection. They just have to fill up their tanks at a Shell service station and benefit from the company’s promo campaign, which is about to start all over the world together with the legendary sponsor of the Scuderia from Maranello. Maybe they won’t be able to bring home all the bricks, which were necessary to build the 1:1 model of the 150° Italia, maybe even with the contributions of Fernando Alonso and Felipe Massa, but one has to take small steps first to grow, right?