Weichai and Ferrari: 4 years together

Weichai and Ferrari: 4 years together

Shanghai, 11th April – The four-year partnership between Weichai Power and the Scuderia Ferrari announced at the unveiling of the F138 on February 1st last was made official this morning during a press conference for the Chinese media at the Shangri-Là Hotel. Also present were the Italian Consul in Shanghai, Vincenzo De Luca, Weichai Group chairman Tan Xuguang and Ferrari deputy chairman Piero Ferrari.

China’s leading industrial brand and its largest automotive component and machinery group is the Maranello team’s first Chinese sponsor. Fernando Alonso and Felipe Massa, who are in Shanghai for the third round of the 2013 Formula 1 World Championship, and Team Principal Stefano Domenicali were also guests at the event.

A very proud Piero Ferrari, who was introduced to the assembled audience at the ceremony by Tan Xuguang, had this to say: “Our relationship with China has gone from strength to strength since we sold our first car here in 1992. Greater China is now our second largest market, thanks to sales of 750 cars per year. We also have a large following here made up of clients, collectors and incredibly passionate fans. The first permanent Ferrari exhibition at the PalaExpò in Shanghai is a great testament to that passion. We feel very close to the Chinese culture which is both forward-looking and very respectful of its roots and tradition, and I am certain that the relationship between Ferrari and Weichai will be hugely advantageous to both brands.”


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