The fifth largest operator in the world in the tyre sector by sales, Pirelli is the market leader in the high-end segments with high technological content. Founded in 1872, there are now 22 Pirelli Tyre factories throughout the world, in four continents, operating in more than 160 countries. Pirelli, listed on the Milan Stock Exchange, is distinguished by its long industrial tradition, which has always been combined with a capacity for innovation, product quality and brand strength. A strength which, since 2002, has also been based on the P Zero fashion and high-tech project, the value of which has been further recognized by the Formula One, for which Pirelli Tyre is the exclusive supplier for the three-year term 2011-2013.

In line with its ‘green performance’ strategy, Pirelli, which has always focused on research and development, operates with constant and increasing attention to products and services of high quality and technology and low environmental impact. The focal point of the Pirelli Group’s growth strategy is its capacity for product and process innovation and ability to assess new opportunities stemming from its continuing research activities.

In pursuing its objectives, Pirelli is committed to combining economic profitability with social responsibility. In line with an industrial tradition dating back more than a century, the Group, in its international expansion, always maintains strong roots in the local communities in which it operates. For more information visit: www.pirelli.com Pirelli brings approximately 1,800 tyres to every Grand Prix and 52 people work at each race to give the teams the best possible support. Each team has a dedicated Pirelli tyre engineer and tyre fitter who work closely with them all through the year. 18 tyre fitters are in charge of mounting all tyres correctly and in time. Senior engineers make sure that all questions and any issues arising are immediately dealt with on-site.

Then there is the R&D department in Milan, where each new tyre, be it road or competition, is ‘born’ and where 150 engineers make sure that Pirelli’s tyre technology keeps abreast of the fast changing environment which is Formula One. In addition, all data collected at the track gets send to Milan in real time which enables the engineers there to provide instant analysis and projections, if necessary. Last but not least, Pirelli’s dedicated Formula One factory in Izmit, Turkey, produces 200,000 competition tyres a year of which approximately 50,000 are made for Formula One alone each year.