Born in Brescia on 7th March 1957, after a 20 year work experience in Italy and abroad in Marketing and Promotions, in 1997 he joined Philip Morris Europe in Lausanne (Switzerland), first as Manager Event Marketing and then as Director and – for Philip Morris International – as Vice President.
He was appointed Vice President Marlboro Global Communication and Promotions for Philip Morris International in 2007 and since 2011 Vice President Consumers Channel Strategy and Event Marketing.
Member of Formula 1 Commission since 2010, representing Formula 1 sponsors, he is – from 2015 – representing Scuderia Ferrari.
From 2011 to 2012 he has also been member of the Sport Business Academy (SDA Bocconi School of Management and RCS Sport), in the Advisory Team Program.
Since 2012 he serves as member of the Board of Directors for Juventus F.C. SpA, where he has also been member of Control and Risks Committee and Nominating and Remuneration Committee from 2012 until 2015.
Starting from January 2015, he is appointed as Managing Director of Ferrari Gestione Sportiva and Scuderia Ferrari Team Principal.